Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to “earn” those visits organically. PPC is commonly associated with search engine advertising platforms like Google Ads, where advertisers bid on keywords relevant to their target market. When a user searches for a keyword, ads related to that keyword appear, and advertisers pay for each click their ad receives. It’s a popular model because it allows advertisers to direct traffic to their websites effectively based on specific search queries or audience targeting criteria. If you have specific questions about PPC, feel free to ask!