SEO, or Search Engine Optimization, is a practice aimed at increasing the quantity and quality of traffic to your website through organic search engine results. It involves optimizing various aspects of your website and content to make them more search engine-friendly and relevant to users’ search queries. Key SEO practices include keyword research, on-page optimization (such as optimizing titles, meta descriptions, and content), off-page optimization (like link building), and technical SEO (improving website speed, mobile-friendliness, etc.). Effective SEO helps improve your website’s visibility in search engine results pages (SERPs), driving more traffic and potential customers to your site.